DVD Rental on the Cheap
On the cheap. The phrase comes with the connotations of taking a chance, risking it - a sudden decision to buy something you know is dodgy or save money by taking an inferior knock-off over a more expensive branded product.
It's certainly a phrase that seemed to hang around the online DVD rental world in its early years - and still does to some extent. Renting DVDs by post was regarded as phony somehow, a risky alternative to the local video or DVD shop and its sugary enticements.










